TW: Digipak and Advert Process 2

Again for the digipak and advertisement process I have been in charge of directing the photoshoots of the pictures we plan to use on the printwork. The bulk of the pictures were taken in Bedgebury park, using the children from our music video and to represent Jack Garratt in an appropriate way, we believed using children was necessary as children frequently feature on Jack Garratt's EP covers, for example for tracks 'Weathered' and 'Breathe Life' shown below.

 To the right are the pictures we think are technically the strongest for use on the printwork, we have since decided that the bottom picture, with the kids sat at the bottom of the tree looking to the right is the image we will use for our printwork.

We think that both the colours, e.g. the red and blue clothing of the children are suitable and are similar to the colours used in the EP's above, one of which also makes use of an exterior location.
To finalize this printwork, we have added it into photoshop and have begun making adjustments, for example using the brightness, contrast and saturation tools to deepen the colours in the picture as well as deciding upon positioning the artists name in the top left corner of the picture, making the typography the largest so that it is  focus point when first looking at the image, to highlight the artist straight away. We have decided to make this typography either a solid black or white colour, or a combination of the two again to make it easily visible and clear to the audience.

In photoshop, we have constructed the font we will use to display the artists name, using the font 'Typographica' and using the crop and magic wand tools to remove parts of the A's to give it a modernized look reflecting the modern music genres Jack Garratt uses like electro and reflecting fonts used on his previous printwork, these changes to the font are shown above.

We have also decided that all text featured on the printwork will be positioned in only the corners of the image, this is because the main signifiers of this image lie in the centre (the two children and the tree) while the corners of the image have little significance or anything that catches the eye, positioning text in the corners will allow all information to be seen clearly whilst not affecting all of the images most interesting features.

Below are some more of the images I captured in the Bedgebury/ Grosvenor locations that we have since decided to discard. Although we are not using these images I believe it's important to note that framing and composition was considered before shooting and that these images may have been used for the two middle panes of the 4 pane digipak we have decided on.    

To complete the digipak, we planned on using an image of the artist on it's front cover. Obviously we could not use the real Jack Garratt on our digipak so I decided it may be useful to use someone who has a resemblance to him, deciding on my friend Tom who agreed to do a photoshoot.
To capture the image we needed, we set up a photoshoot with a plain background so that this could be edited in photoshop if needed and using lighting to create shadows in some shots, for example the image to the right. To construct a representation of Jack Garratt that was believable I had to direct Tom on what to use as his costume, I told him to wear a stylish hat and jacket, which Jack Garratt is often seen wearing as you can see from the image to the right of Jack Garratt.

 

 I then positioned the camera just below eyeline level and took various pictures of Tom, instructing him to stand in different angles. To the left are a couple of the many pictures I took. After reviewing these images, we believed the top picture to the left was most strong due to his central framing, all of his face is clearly visible and his eyesight direction also works nicely.

To progress from this, we will now add the image to photoshop and position text around him to construct the digipak front pane, this text will be limited as it will be just the artists name and the album name (Phase), we believe only adding these two simple bits of text makes it easy and quick for a potential audience to recognize the album.

We will also add colour changes to the image to further influence this, such as layering a black and white filter underneath a coloured filter to make the image look more effective and continue the colour scheme used on the rest of the digipak (mainly red and green) to create a cohesive digipak and advertisement for Jack Garratt.