GT: Advert Progress 2

We experimented with a few stills taken on the various shoots we carried out, by editing their saturation, brightness and adding text in order to determine the value of their use in our digipak. We established a good balance between the two, making the details of the image stand out as well as the darker, shadowed areas of the image.

The first image of George (actor in the music video) was adjusted numerous times since it generally lacked the themes presented by Jack Garratt seen in his own album covers (the font and text positioning being prime examples). As a result, after various adjustments we decided to not include this on our digipak, at least not to occupy a pain with titles on it. We also learned how the 'Remnants' text shown across the jumper and t-shirt was unacceptable as the vertical nature of the zip segregates the word. Despite this, the increase in saturation and then desaturation of George's face made the background stand out, the yellow tree in particular, so we are considering it for the digipak.

This second picture we experimented with was taken in Bedgebury from our fourth shoot. Since we shot in Bedgebury we assumed a digipak/advert taken in the same location would have a consistent digipak theme than with the video itself, and whilst it did, we didn't consider the surroundings as visually effective (metal rusted bridge) as the above picture, so we discarded it for now. Some positive aspects of this image were the framing and posture of the actor as well as the overall colour tone.

The final picture below is the almost completed version of the advertisement, lacking only in minor texts and text positioning. We increased the saturation in the entire image and then airbrushed the boy's faces to make them stand out and appear less red, comparable to the last advert progress post.

We managed to match the font used in Jack Garrets album cover with the one on the advert and manually adjusted the 'A' letter so the left section was absent in order to show our inspiration from the artist.