HG: Digipak Process 1

These two images below are examples of a rough mock-up for one of the digipak frames we would like to incorporate. We took these particular shots on Shoot 2, at Tom's location, utilizing a pair of headphones to connote that Garratt is a recording artist. For this particular frame, I took inspiration from the 'Remnants' album cover - by our artist Jack Garratt. This digipak cover is evident on the right-hand side, and it is evident that all of Jack Garratt's possessions are surrounding him, scattered across the floor. This is where we conjured up the idea of capturing a pair of headphones for one of panes. Also, the fact that the headphones are the sole object, connotes that all the artist cares about is music. Despite this, when inputting the image into photoshop, it proved a problem due to the image not being square, and therefore not suitable for a digipak cover. Subsequently, I had to use the 'crop' tool, using Height 1 and Width 1 to make the image square, though this meant cutting out some of the original image and moving the text. Because of this, I have created two digipak panes in order to decide which one looks best, one of the covers is taken from the right hand side of the original image, and the other was cropped from the left side. In terms of the text I discovered the font 'Prisoner SF' which looked similar to the font used on Jack Garratt's album, and is relatively iconic. Also, in completing some background research alongside Tom, we noticed that all of the typography associated with Garratt was in capitals.

This first mock-up was taken from the right hand side of the original larger photo. I liked this particular pane because of the thoughtful framing, especially the typography. This is because it is positioned in the reading path of the consumer, and is also bold, making it obtrusive on a fairly plain surface. Also, despite only seeing half of the headphones in this image, it is still apparent and clear for the audience to consume the artist.



I also believed that this particular image had potential in terms of framing, though, it does have a large plain space on the left side of the pane. This image was cropped from the left hand-side, and the font is also positioned in a different place. The positioning of the typography is effective, as the consumer is probably to view it first, which is the main objective over the image itself.



Personally, I like that both the images are particularly unique as it creates a parallel with the artist Jack Garratt. Also, the fact that the rule of thirds isn't taken into as much consideration, gives an abstract feel to the digipak. In terms of the tools used, I used the insert tool to input the image, the 'T' tool to insert the font and the crop tool, to make sure the digipak pane had the correct measurements. In terms of editing the image itself, I used a channel mix to make the image lighter, as well as the Hue/Saturation tool to enrich the potential dull colours, for example the brown flooring.