George Thresher 9188: Final Production and Evaluation

Digipak

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In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary products?

 

What have you learned from your audience feedback?
































How did you use media technologies in the construction and research, planning and evaluation stages?

Web 2.0

www.Blogger.com was the e-portfolio we used to collaborate all of our planning, progress and our evaluations throughout the entire production process. Blogger enabled us to portray our own individual findings, as well as displaying the work we produced as a group. Furthermore, Blogger allowed us to plan every aspect of our production, and edit them whenever an idea developed or altered. For example, the treatment we created was eventually altered completely, but the process in which we developed our ideas is evident along the timeline of posts, which was also, very easy to navigate since all the dates and post authors are labelled clearly.

We also made use of www.surveymonkey.com as another form of Web 2.0 to help gather an insight into how audiences interpret our music video, digipak and advert. We distriuted a variety of open and closed questions, of which we received approximately 20 responses. Survey Monkey was extremely useful in creating the statistical data for us, offering us an insight into percentages for each question. This in-turn, allowed to view what concise changes we could make to our music video and print work.

www.youtube.com also provided a great source, in terms of research. When analysing our chosen artist, Jack Garratt, we had to note certain characteristics regarding his music videos. Such as the naturalistic settings he uses, in which we were able to reflect through our location of the woods. We were also able to analyse the stock clothing he uses as well as the lack of props, leaving for a more authentic and personal representation.

Hardware

The camera we used was a Canon EOS 600D, the same camera we used to film our opening horror film sequence at AS level. We established one of the main strengths of our AS work to be the use of the pull focus shots, so we incorporated them into our music video for A2. It was also evident from our audience research that the pull focus shots and the tracking shots were favoured by the our demographic. Furthermore, the valuable camera meant the clarity of each shot was exceptional (1080p), offering more visually effective shots, where colours were more vibrant and therefore more meaningful, since the use of colour grading and contrast was vital in our representations of youth and childhood.

The Canon was also capable of shooting high resolution shots, whilst being able to store them in large quantities, as well as maintaining a long lasting battery. This saved us time since we only made one visit to each location of shooting, and enabled us to shoot for however long we needed and gain a large number of shots to choose from in the editing process.

Editing

The editing software we used was Adobe Premiere Element 9.0. Throughout our AS editing process we never encountered issues in terms of difficulty when editing because it involved simply cropping clips and inserting layers of sound over the top of them, which was simply a matter of time rather than technique. However, when editing our music video we wanted to incorporate a series of fades to signify Harry's death, which was both a time consuming process, as well as a challenging one. For example, we had to match two sections of the clip with one another, so when the fade occurred we maintain continuity.  It was, nevertheless, successful when completed. Furthermore, we included intercuts between the past and present day with the children walking passed a tree followed by the intercut of George walking past in order to connote reminiscing and the fact time had passed. This meant splitting each clip in half, and then weaving them together. We also made use of colour grading throughout the video in order to segregate the intercuts and avoid confusion between the past and the present, and also to convey a sombre tone. One of the most challenging editing process was fading an entire shot from colour to black and white, whilst timing it in conjunction with Harry fading out of shot. This was another time consuming process that eventually succeeded.

Lastly, the primary objective when editing was to ensure the shot cuts matched the beat of the soundtrack, otherwise the video would look unprofessional and disjuncted. This, again, was a time consuming process since when adjusting a clip previously edited to synchronise with the beat of the soundtrack, it would desynchronise the clips that followed it.

Software

Finally, we used Photoshop to create our digipak and advert. We gathered a series of images from our shoots in order to edit in Photoshop, one of which was a profile shot of Tom Whitson, who shared certain characteristics with our artist Jack Garratt (mainly the beard and hat). We adjusted the font 'Typographica' so it would share the same style as Jack Garratt's, with the iconic 'A' missing the left slant. The colour scheme of red, green and black was used in order to match the music video. For example, one of the younger actors wears a bright red shirt, and the older actor, George, wears dark clothing, making the video relatable to the digipak. We also altered the entire background, since the image was taken in front of a green screen. However, we simplymade the background blank so we could overlay it with the colour scheme. The back pane of the digipak features a pair of headphones. We used the headphones in order to keep the artist relatable, and remind the audience of that fact he's a recording artist. From there, we used the same colour scheme, and adjusted the saturation in order to increase the vibrancy of the colours. Lastly, we added the 'Island Records' and other various logos to the final image, as well as a barcode for a more realistic and representative look. Our middle panes were constructed with the image taken from our Bedgebury shoot, in which we attained a visually attractive still image of two tree lines. This not only relates the digipak back to the music video, but also looked effective when spread across two panes.

When creating our advert, we wanted to keep it relative to the music video and the digipak; we accomplished this by using the same colour scheme throughout. In terms of the typography, we used the same 'Typographica' font used in the digpak, however due to the background colours interfering with the colour of the text we originally wanted, we had to colour each word uniquely, as seen here.

The main challenge we faced was deciding upon the narrative resolution. We initially implied the death of the brother by showing George placing the picture of him back on a desk, however we replaced the scene with a graveyard scene in order to confirm the death of the brother.



Research

Print Analysis- Jack Garratt
Camera Techniques Analysis
Technical Analysis
Promotional Campaign Analysis
Moodboard 1
Moodboard 2
Comparison of Two Music Videos
Justin Bieber Analysis
Audience Research 1
Audience Research 2

Planning

Concept Development
Potential Digipak Designs
Filming Schedule
Pitch Progression From AS
Treatment

Logistics

Logistics and Planning
Call Sheet and Risk Assessment 1
Call Sheet and Risk Assessment 2
Call Sheet and Risk Assessment 3
Call Sheet and Risk Assessment 4


Production


Reflection on Shoot 1
Reflection on Shoot 2
Reflection on Shoot 3
Reflection on Shoot 4
Brighton Practice Shoot
Digipak Production Task


Post-Production

Advert Progress 1
Advert Progress 2
Advert Progress 3
In-Class Individual Role

Harry Garside 9070: Final Production and Evaluation

 

 

 

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation Question 2: How effective is the combination your main product and ancillary products?

Evaluation Question 3: What did we learn from our audience feedback?

The target audience for the album/artist is 12-29, this is because of Garratt’s indie pop genre that he often incorporates into his music. This is similar to artists such as Lana del Rey and Adele, who are also placed in this category. Consequently, we are trying to appeal to a wide pop demographic which is stereotypically young, despite some of the serious messages conveyed in Garratt’s music, such as bereavement/break-ups. It was important to test our concept in pre-production to an audience (in our pitch) because we were able to discover the audience expectations for our music video. The results showed us that the narrative (of two brothers both young and old, as well as George alone) was extremely strong, and visually interesting. We also used an audience questionnaire shortly after this process, where we discovered many other expectations from our demographic. This included which shots we should incorporate, for example pull-focus shots and tracking shots. As well as this, we also discovered that our audience believed we should adopt both a slow and fast-cutting rate in our piece. This particular process of a questionnaire gave us several ideas as to what our audience want to see in our music video.

 

Evaluation Question 4: How did you use media technologies in the construction and research, evaluation and planning stages? 

We used blogger.com as a collaborative e-portfolio in our group throughout the planning, construction and evaluation.  In terms of group posts, it was useful to input clips such as production logs in order to update our progress. As well as this, blogger.com was particularly practical in terms of planning, for example, in posts such as the treatment, where we were all able to contribute to the post using a group login. Furthermore, blogger.com was a very useful form of web 2.0 in terms of individual planning. This is because it enabled me to embed videos and pictures, for example when referring to videos which inspired me e.g. Pull me Down (Mikky Ekko, 2015). Furthermore, I have managed to input more detail into my posts, using more images to allow a better understanding. On the other hand, at AS I used far less images, with the majority of my posts being presented as purely text. This is an example of a far more presentable post in comparison with AS, utilizing web 2.0 to attach images (http://twgsbmedia15a2group9.blogspot.co.uk/2015/09/hg-comparison-of-two-music-videos.html). Another progression from AS is the way I have commented on my colleagues' posts, advising them on how we could possibly incorporate their research into our piece. An example of this is below.

 

Survey Monkey

We carried out audience research prior to our pitch using Survey Monkey, this was useful as we were able to gain a variety of responses, utilizing both open questions and closed questions (which, in particular gave us a more detailed idea from our demographic) Survey monkey was particularly useful as once the results were gathered together, (18 responses in total) it had the ability to put our data into tables/graphs in order to compare our results for each question (there is an example of a graph to the side of this text). This particular result showed us clearly that we should either use a slow-cutting rate, or interchange between both. Ironically, we utilized both elements in our piece, showing the important of the results to our final product. This is an example of web 2.0 as we are using an online survey to generate results from our target audience. As well as this, the previous process was also completed through the use of web 2.0, as I had to email several people inside our demographic to ask them to complete our online survey, with the response rate being fairly high. 

 Camera

 

Similarly to AS, we utilised the Canon EOS 600D digital SLR. Because of the quality of the camera, we knew we would be able incorporate focus shots, including pull focus shots. Therefore, in the survey we asked which shots our target demographic would like to see most (the evidence of this question is to the side of this text). This showed that tracking shots, zoom shots and pull-focus shots were the most popular shots, of all of which we managed to shoot in our video. We were very fortunate to be able to use this camera as it meant that our shots were of a higher resolution (600D).

Premiere

To edit the video, we used Adobe Premiere Elements 9.0. The main task that we encountered in Premiere this year was the use of fades, which we hadn't used previously in AS. The image to the side of the text showed how we were able to input a fade into our piece. The circle around the blue segment has a yellow line across it, which controls the efficiency of the fade. We dragged this line diagonally downwards, meaning that the brother would fade out gradually. To complete this process, we had to drag the dissolve transition (which is circled) on to the timeline.

 

Another task we faced was using the black and white filter to show George in the present. This particular idea challenged conventions of music videos, this is because usually the past would be in black and white and the present would be in colour, meaning that this element of our video was very much unconventional. The screenshot to the side of this text shows the process of the black and white filter in Premiere. The circle at the top right of the image showed the filter we wanted to use (Black and White), we therefore had to drag this filter to the segment of footage we wanted to change (where the other circle is positioned). The use of the black and white filter enabled us to convey the mood dejected and solemn mood of George, which coincided with the flashbacks to the brothers when they were younger.

 Photoshop

 

In Adobe Photoshop, we completed our whole digipak and advertisement campaign. In terms of the digipak, this is evidence of the front cover. We decided on an image of Tom, who looks similar to our artist Jack Garratt (in terms of his clothing, iconic hat and beard). In terms of the typography, I used a font named 'Typographica' which is similar to the font that Jack Garratt uses. As well as this, after doing some research into Garratt, he has a stylistic feature in his typography where he cuts off a section of the letter 'A' which we replicated in each of our panes. In terms of the editing of this pane, I originally decided on black and white, however, a colourful pane is more conventional of our artist (when looking at other EP's such as Remnants) and therefore, we chose to use a red/green/black effect on each our panes for continuity. In terms of the front pane, we used two different gradient colour mixes, selecting the three colours in order to achieve this colour effect. Furthermore, in terms of the typography, we used tools such as 'Drop Shadow', and 'Inner Glow' to make the dark text look more obtrusive on a colourful background. As well as this, at first the image with the gradient mixes was extremely vibrant, which was not the objective due to the solemnity of our campaign. Therefore, I enhanced the contrast and decreased the brightness to create a darker effect.

 

Photoshop continued

 

In terms of the middle panes, we chose the tree location at Bedgebury to go across two panes. This is because we wanted to create a parallel to our video, as it is where most of the memories between the brothers take place. For this particular image, we again (similarly to the front pane) enhanced the contrast, however, due to the image already being dark, we also enhanced the brightness. As well as this, we used the hue/saturation tool to further adjust the lighting of the pane. We also utilised the same colour scheme, though, this time it was far easier as we simply had to copy the layer, creating an adjustment layer on the new pane. This meant that the colour scheming for these two panes was almost identical.

 

 

 

Photoshop continued

 

When discussing the back pane of our music video, we utilised the same colour scheme as the previous pane, creating an adjustment layer and copying the gradient mix into our piece. In terms of the original image, we took a shot focusing on a pair of headphones to connote that Garratt is a recording artist. In terms of the typography, we used the 'Typographica' font for the songs in the album 'Phase', deciding to follow it around the edge of the headphone. Furthermore, when discussing the editing we altered the hue/saturation, as well as using a black and white effect on top of the colour scheme. Furthermore, we also had to add the island records label, a bar code, and also our own record label information, which we inserted into our piece.

 

 

Photoshop continued

 

In terms of our magazine advert, we decided to again create a parallel with our music video, this is because the two brothers are prominent in the advert, as well as the video. To create continuity, we again decided to use the same colour scheme, creating a copy and adjustment layer with the same gradient mix. Despite this, we added many new features which were dissimilar to the digipak, for example the call to action- iTunes logo, the web address and the release date of the album. Also, in terms of the typography we used the same font, though, because of the dissimilar woodland background, we had to make sure it still stood out. Therefore, we had to change the colour from black, to black and white, as well as a drop shadow 3D effect.

 

Challenges

 

The challenges we overcame were mainly how to end our video. We had many discussions throughout, but ended up having to film our piece without knowing what the narrative resolution would be, or whether there would even be one. We finally decided on a graveyard scene, connoting that the younger brother had died, meaning that there is a clear distinct ending to the video. Another challenge we faced was deciding whether to have one image across two panes, as we felt we may have been marked down due to the simplicity. Therefore, we had to make it more visually appealing, hence why we used the red and green colour scheming.

Navigation:

Research:

Print Analysis

Audience Research

Audience Research 2

Technical Analysis

Camera Techniques Analysis

Music Promo Analysis

Moodboard 1

Moodboard 2

Inspirational Music Videos

Justin Bieber Analysis

Metanarrative Analysis

Comparison of two music videos

 

Planning:

Concept Development

Filming Schedule

Treatment

Pitch Progression from AS

Brighton Reflection

Brighton Production Log
Storyboard Examples

 

Logistics:

Call Sheet and Risk Assessment 4

Call Sheet and Risk Assessment 3

Call Sheet and Risk Assessment 2

Call Sheet and Risk Assessment 1

Logistics and Planning

List of Film Shoots

 

Production:

Reflection on Shoot 4

Reflection on Shoot 3

Reflection on Shoot 2

Reflection on Shoot 1

Digipak Design

Lyrics for track

Brighton Practice Film

Digipak Production Task

 

Post-production:

Digipak Process 5

Digipak Process 4

Digipak Process 3

Digipak Process 2

Digipak Process 1

 

 

 

 

 

 

 

 

    

GT: In Class Individual Role

The majority of my efforts have gone into helping to create the digipak and advertisement for the music video. By using stills taken from our various shoots I've been able to manipulate features such as saturation and lighting as well as adding text relevant to the song and album by Jack Garratt.

The process has a lot of trial and error involved when trying to discover appropriate filters and effects. Many of these prototypes are discarded simply because they don't continue the theme we have included in our other digipak designs.

I have to keep in mind, when manipulating each photo, to retain a consistent theme with the digipak and advert. This ultimately means using the same overlays, saturation and hue, since the product we are creating should have a recognisable theme.

Another role I have is the editing process. Editing the primary product (music video) is a vital part of the entire campaign. this mainly involves cropping and inputting clips previously filmed at various locations into Premiere Elements. Each beat to the song has to line up with each shot cut, and different colour grading has to be applied to various points of the video. similarly with adjusting the advert and digipak, different shots can be manipulated on premiere, such as adjusting the saturation.

GT: Advert Progress 3

The progress made since the previous update has been minimal, since the advert is almost complete.
We have sharpened the appearance of the image by slightly altering the saturation again, and in doing so the image appears more realistic, rather than an having an overly saturated image. This meant that again we would have to go over Corey and Dylan's faces with a blemish tool in order to desaturate them and make them stand out.

I began inputting more text into the advert in order to familiarise it with an original form of advertising by Jack Garratt, seen in the image here. This should be visible on the next update post. Also, the text positioning will be matched to a greater extent, but due to the different framing of the two images it will be difficult to match the text positioning accurately.

A shadow has been added to the text to make it bolder, especially since the background of the advert blends in, to an extent, with the light colours of the text. Furthermore, when studying the font used by Garratt in his album covers and posters we realised the missing slant of the letter 'A' was only necessary for the first two appearances of the letter.

Icons have been repositioned around the entire advertisement, in order to create space for the text in the bottom left hand corner, which is conventional for a Jack Garratt poster.

HG: Digipak Process 5

I have made significant progress on this particular image. I have managed to input the list of tracks, as well as the record label, barcode and production details. In the lesson, after doing further research into Jack Garratt, I discovered than Remnants was in fact an EP, rather than an official album. Also, I found that Garratt has announced his first album release date, along with the name of the album (Phase) and the 13 tracks included. Consequently, I created a text layer for each piece of text, so that I was able to move each track around. Also, I decided to position the track list along the outline of the headphones, to make it look more visually appealing.

In terms of the barcode, I simply added one from google by using the select tool, and copying it straight into the pane, the same also applied for the British record label Island Records. Furthermore, I used an album named ‘Submarine’ to get some expertise about the production details small print where I found that I needed to put in where the album was made, and the website, as well as claiming the copyright. Lastly, I have slightly altered the positioning of the main text ‘Jack Garratt’ putting on one line instead of two.

This image has been taken from our music video piece on premiere, due to being a very effective shot in terms of framing and composition. We would like to use this shot over our two inside middle panes for our digipak, after taking advice from Humbugs  (the Arctic Monkeys album), where they also used a landscape shot across both panes. I used many effects to make the shot look even more solemn and dejected. This included the Density tool to  bring out underexposed or dark areas of an image. As well as this, I used the levels tool to move and stretch the brightness levels of the image. It has the power to adjust brightness, contrast, and tonal range and I was therefore able to expose certain areas such as the lower right-hand-side of the image. I also used the colour balance tool to ensure that one colour dominates the frame, I chose a dark grey colour for this effect. Furthermore, I also increased the contrast vastly, and lowered the saturation .

 

 

TW: In Class Individual Role 4

I have made considerable progress with the editing of the music video, my main method being to add clips to the timeline that create juxtaposition, for example editing a clip of the two children playing hide and seek behind a tree next to a clip of George (one of the brothers in the present) walking past the tree looking upset because his brother is gone. This is effective as it constructs the representation that the younger brother is gone and represents the effect it has had on his brother very effectively as well as being a fairly simple and understandable concept.

To represent this more obviously, the use of fading out of the lost brother is used frequently in our video, the screenshot below shows one of the clips I have done this to, matching the two clips together- one without the brother and one with the brother, with the camera positioned in exactly the same place.
To the right the red horizontal line shows where I have added key frames in order to change both the opacity and the colouring of this shot. Changing the opacity gives this 'fading' effect whilst adding a colour pass and altering its presence in the shots dulls the colour as the clip goes on. This constructs the clip to look like as the brother fades away, so does the colour, becoming black and white.

I did this to construct the representation that in the older brothers eyes, a world without his brother is a world without enjoyment and happiness, really emphasizing the pain that his younger brother dying has caused. In the image you can also see the central box is rendering the clips, I do this after adding effects to clips and overlapping certain shots which makes the video look of much higher quality as each clip flows smoothly and the change of clips is not jumpy or unfocused.

In this image to the left you can see a large selection of clips of the two brothers when young, I have been constantly reviewing all these clips to make sure I use the most effective and meaningful, then making sure to position these clips next to others to flow smoothly to make the camera movements similar, for example if in one clip the camera is moving to the right at a certain pace, I will try to make the next clip also have the same movements to the right, if it does not quite flow I can make adjustments to the timings of the clip. For example I often use the TimeStretch tool to slow down, fasten or often reverse certain clips so that the same movement continues.

Most recently, in order to finish the video I have been adding clips of the older brother visiting his brothers grave at the end of the video. We added these scenes as it enforces the meaning of the video in case the audience did not understand that the younger brother had passed away.

After the clips were ordered correctly in the timeline and the group was happy with them, we added a vignette effect to the clips of the brothers together in colour. We believed this gave these clips a more 'dreamy' effect as if they are constantly replaying in the older brothers mind, a representation we had hoped to achieve in the video.

TW: Digipak and Advert Process 2

Again for the digipak and advertisement process I have been in charge of directing the photoshoots of the pictures we plan to use on the printwork. The bulk of the pictures were taken in Bedgebury park, using the children from our music video and to represent Jack Garratt in an appropriate way, we believed using children was necessary as children frequently feature on Jack Garratt's EP covers, for example for tracks 'Weathered' and 'Breathe Life' shown below.

 To the right are the pictures we think are technically the strongest for use on the printwork, we have since decided that the bottom picture, with the kids sat at the bottom of the tree looking to the right is the image we will use for our printwork.

We think that both the colours, e.g. the red and blue clothing of the children are suitable and are similar to the colours used in the EP's above, one of which also makes use of an exterior location.
To finalize this printwork, we have added it into photoshop and have begun making adjustments, for example using the brightness, contrast and saturation tools to deepen the colours in the picture as well as deciding upon positioning the artists name in the top left corner of the picture, making the typography the largest so that it is  focus point when first looking at the image, to highlight the artist straight away. We have decided to make this typography either a solid black or white colour, or a combination of the two again to make it easily visible and clear to the audience.

In photoshop, we have constructed the font we will use to display the artists name, using the font 'Typographica' and using the crop and magic wand tools to remove parts of the A's to give it a modernized look reflecting the modern music genres Jack Garratt uses like electro and reflecting fonts used on his previous printwork, these changes to the font are shown above.

We have also decided that all text featured on the printwork will be positioned in only the corners of the image, this is because the main signifiers of this image lie in the centre (the two children and the tree) while the corners of the image have little significance or anything that catches the eye, positioning text in the corners will allow all information to be seen clearly whilst not affecting all of the images most interesting features.

Below are some more of the images I captured in the Bedgebury/ Grosvenor locations that we have since decided to discard. Although we are not using these images I believe it's important to note that framing and composition was considered before shooting and that these images may have been used for the two middle panes of the 4 pane digipak we have decided on.    

To complete the digipak, we planned on using an image of the artist on it's front cover. Obviously we could not use the real Jack Garratt on our digipak so I decided it may be useful to use someone who has a resemblance to him, deciding on my friend Tom who agreed to do a photoshoot.
To capture the image we needed, we set up a photoshoot with a plain background so that this could be edited in photoshop if needed and using lighting to create shadows in some shots, for example the image to the right. To construct a representation of Jack Garratt that was believable I had to direct Tom on what to use as his costume, I told him to wear a stylish hat and jacket, which Jack Garratt is often seen wearing as you can see from the image to the right of Jack Garratt.

 

 I then positioned the camera just below eyeline level and took various pictures of Tom, instructing him to stand in different angles. To the left are a couple of the many pictures I took. After reviewing these images, we believed the top picture to the left was most strong due to his central framing, all of his face is clearly visible and his eyesight direction also works nicely.

To progress from this, we will now add the image to photoshop and position text around him to construct the digipak front pane, this text will be limited as it will be just the artists name and the album name (Phase), we believe only adding these two simple bits of text makes it easy and quick for a potential audience to recognize the album.

We will also add colour changes to the image to further influence this, such as layering a black and white filter underneath a coloured filter to make the image look more effective and continue the colour scheme used on the rest of the digipak (mainly red and green) to create a cohesive digipak and advertisement for Jack Garratt.

Group: Rough Cut and Feedback

Feedback:

Advantages:

• black and white filter, creates emotional authenticity
• pull-focus shots
• attention to cutting rate
• opening sequence is very polished
• fades were effective
• framing of the boys on bench
• there is a clear platonic friendship between brothers

Disadvantages:

• there needs to be a darker sepia wash for the footage of the kids
• didn't like the shot of Harry pointing
• doesn't feel like a memory between brothers
• build up tension a bit more prior to the younger brothers being revealed

HG: Digipak Process 4

In terms of this pane, after a discussion with my team I have changed the content, this is because it does not have much potential as a front pane. Therefore, we would like to use this pane as the back cover of our digipak. Subsequently, I have inserted the album track list rather than the album name. As well as this, I have also considered the composition and framing, and I have chosen to put the text in the top left hand corner of the pane. At first, the font was hard to see, however, by using inner glow, outer glow, and bevel and emboss, the font looked much more clear. Next lesson I hope to use the polygon tool to delete the left section of the letter 'A's' as I have done previously.

I have been working on this pane for around 4 lessons now, having to make several adjustments to the compositon, the lighting, and the typography. In this particular lesson, I was able to finish off what I started yesterday, which was to move each of the letters closer together. This was achieved by using the rectangular selection tool (to select the text I wanted to move) followed by the normal selection tool to move it where I wanted. In doing so, I had to ensure that I was holding shift, as it means that the moved text will be in alignment with the rest of the text.

HG: Digipak Process 3

This is a new image that I have started to work on. Originally, I would've liked to have had the whole of this image as it is a very wide, displaying the beautiful landscape that is Bedgebury. However, as we already have an advert image, we needed more digipak panes, which meant I had to ensure that the image was square. This was achieved by selecting the crop tool and then inserting Height 1, Width 1. Then, I chose which section of the image I liked- taking rule of thirds into consideration, I believe that the composition is particularly effective as George is positioned on the right-hand-side, allowing space for the typography. Discussing the typography further, the group has decided on a font called 'Typographica' after looking further into some of Jack Garratt's print work. As well as this, the font that Jack Garratt utilises, removes some of the letter 'A', and I have attempted to replicate that in my piece. This was achieved by copying the layer, left clicking to rasturize it, and selecting the polygon eraser tool. From this, (after zooming) I simply selected the part of the letter I wanted to erase, and then clicked control D and zoomed out to see how it looked.


I have been working on this image for a few lessons now. Taking inspiration from Jack Garratt's print work, I have completed a similar process as the pane above in terms of the typography. This is because I have used the polygon tool to remove a part of the letter 'A'. One thing I need to do in the next lesson, is move each of the letters closer together. I will be able to do this by selecting the 'rectangular selection tool', and move parts of the font closer together making it similar to Jack Garratt's typography.

GT: Advert Progress 2

We experimented with a few stills taken on the various shoots we carried out, by editing their saturation, brightness and adding text in order to determine the value of their use in our digipak. We established a good balance between the two, making the details of the image stand out as well as the darker, shadowed areas of the image.

The first image of George (actor in the music video) was adjusted numerous times since it generally lacked the themes presented by Jack Garratt seen in his own album covers (the font and text positioning being prime examples). As a result, after various adjustments we decided to not include this on our digipak, at least not to occupy a pain with titles on it. We also learned how the 'Remnants' text shown across the jumper and t-shirt was unacceptable as the vertical nature of the zip segregates the word. Despite this, the increase in saturation and then desaturation of George's face made the background stand out, the yellow tree in particular, so we are considering it for the digipak.

This second picture we experimented with was taken in Bedgebury from our fourth shoot. Since we shot in Bedgebury we assumed a digipak/advert taken in the same location would have a consistent digipak theme than with the video itself, and whilst it did, we didn't consider the surroundings as visually effective (metal rusted bridge) as the above picture, so we discarded it for now. Some positive aspects of this image were the framing and posture of the actor as well as the overall colour tone.

The final picture below is the almost completed version of the advertisement, lacking only in minor texts and text positioning. We increased the saturation in the entire image and then airbrushed the boy's faces to make them stand out and appear less red, comparable to the last advert progress post.

We managed to match the font used in Jack Garrets album cover with the one on the advert and manually adjusted the 'A' letter so the left section was absent in order to show our inspiration from the artist.

HG: Digipak Process 2

This was my second lesson working on these pieces. After some advice from the rest of my team,  I decided to change the font colour for this image slightly. I did this by clicking the font colour tool, followed by clicking on the headphone image. Therefore, I was able to alter the font colour to match the headphones, making it look more realistic. As well as this, I decided to use some effects on the font, including the ‘bevel and emboss’ tool. This effect evidently made the font look far more 3-dimensional, by adding highlights and shadows to different parts of the typography. As well as this, I utilised the satin tool, which applies interior shading that creates a radiant finish. As well as altering the font in this lesson, I also wanted to apply a filter, to see how much effect it had on the final image. I clicked on the dropdown arrow above the layers, and clicked lighting. Subsequently, I had a brush tool (of which I made significantly bigger) and started to click around the screen.  This meant that I was able to make parts of the image far lighter, especially the left-hand side of the image.

 

 

I used very similar effects with this image. This included the ‘bevel and emboss’ tool and the satin effect. Though, despite this, I decided to make the font slightly darker with this image to see the contrast between the two, and choose which one I preferred (which I am still yet to decide). In terms of the composition of this image without the font positioning and lighting etc. I would say that this is my preferred digipak frame, however, in terms of the lighting, and the placement of typography, I think the other piece is better. I will therefore be having a discussion with the rest of my team about which frame we should utilise in our piece. I also tried out many other fonts, George recommended that I should try the ‘Farcry’ font, which was effective, though, it was too bold for a fairly bland image.