Tuesday, 1 December 2015

GT: Advert Progress 3

The progress made since the previous update has been minimal, since the advert is almost complete.
We have sharpened the appearance of the image by slightly altering the saturation again, and in doing so the image appears more realistic, rather than an having an overly saturated image. This meant that again we would have to go over Corey and Dylan's faces with a blemish tool in order to desaturate them and make them stand out.

I began inputting more text into the advert in order to familiarise it with an original form of advertising by Jack Garratt, seen in the image here. This should be visible on the next update post. Also, the text positioning will be matched to a greater extent, but due to the different framing of the two images it will be difficult to match the text positioning accurately.

A shadow has been added to the text to make it bolder, especially since the background of the advert blends in, to an extent, with the light colours of the text. Furthermore, when studying the font used by Garratt in his album covers and posters we realised the missing slant of the letter 'A' was only necessary for the first two appearances of the letter.

Icons have been repositioned around the entire advertisement, in order to create space for the text in the bottom left hand corner, which is conventional for a Jack Garratt poster.









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