The majority of my efforts have gone into helping to create the digipak and advertisement for the music video. By using stills taken from our various shoots I've been able to manipulate features such as saturation and lighting as well as adding text relevant to the song and album by Jack Garratt.The process has a lot of trial and error involved when trying to discover appropriate filters and effects. Many of these prototypes are discarded simply because they don't continue the theme we have included in our other digipak designs.
I have to keep in mind, when manipulating each photo, to retain a consistent theme with the digipak and advert. This ultimately means using the same overlays, saturation and hue, since the product we are creating should have a recognisable theme.
Another role I have is the editing process. Editing the primary product (music video) is a vital part of the entire campaign. this mainly involves cropping and inputting clips previously filmed at various locations into Premiere Elements. Each beat to the song has to line up with each shot cut, and different colour grading has to be applied to various points of the video. similarly with adjusting the advert and digipak, different shots can be manipulated on premiere, such as adjusting the saturation.
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