Digipak
In what ways does your media product use, develop or challenge forms and conventions of real media products?
How effective is the combination of your main product and ancillary products?
What have you learned from your audience feedback?
How did you use media technologies in the construction and research, planning and evaluation stages?
Web 2.0
www.Blogger.com was the e-portfolio we used to collaborate all of our planning, progress and our evaluations throughout the entire production process. Blogger enabled us to portray our own individual findings, as well as displaying the work we produced as a group. Furthermore, Blogger allowed us to plan every aspect of our production, and edit them whenever an idea developed or altered. For example, the treatment we created was eventually altered completely, but the process in which we developed our ideas is evident along the timeline of posts, which was also, very easy to navigate since all the dates and post authors are labelled clearly.
We also made use of www.surveymonkey.com as another form of Web 2.0 to help gather an insight into how audiences interpret our music video, digipak and advert. We distriuted a variety of open and closed questions, of which we received approximately 20 responses. Survey Monkey was extremely useful in creating the statistical data for us, offering us an insight into percentages for each question. This in-turn, allowed to view what concise changes we could make to our music video and print work. www.youtube.com also provided a great source, in terms of research. When analysing our chosen artist, Jack Garratt, we had to note certain characteristics regarding his music videos. Such as the naturalistic settings he uses, in which we were able to reflect through our location of the woods. We were also able to analyse the stock clothing he uses as well as the lack of props, leaving for a more authentic and personal representation.
Hardware
The camera we used was a Canon EOS 600D, the same camera we used to film our opening horror film sequence at AS level. We established one of the main strengths of our AS work to be the use of the pull focus shots, so we incorporated them into our music video for A2. It was also evident from our audience research that the pull focus shots and the tracking shots were favoured by the our demographic. Furthermore, the valuable camera meant the clarity of each shot was exceptional (1080p), offering more visually effective shots, where colours were more vibrant and therefore more meaningful, since the use of colour grading and contrast was vital in our representations of youth and childhood.
The Canon was also capable of shooting high resolution shots, whilst being able to store them in large quantities, as well as maintaining a long lasting battery. This saved us time since we only made one visit to each location of shooting, and enabled us to shoot for however long we needed and gain a large number of shots to choose from in the editing process.
Editing
The editing software we used was Adobe Premiere Element 9.0. Throughout our AS editing process we never encountered issues in terms of difficulty when editing because it involved simply cropping clips and inserting layers of sound over the top of them, which was simply a matter of time rather than technique. However, when editing our music video we wanted to incorporate a series of fades to signify Harry's death, which was both a time consuming process, as well as a challenging one. For example, we had to match two sections of the clip with one another, so when the fade occurred we maintain continuity. It was, nevertheless, successful when completed. Furthermore, we included intercuts between the past and present day with the children walking passed a tree followed by the intercut of George walking past in order to connote reminiscing and the fact time had passed. This meant splitting each clip in half, and then weaving them together. We also made use of colour grading throughout the video in order to segregate the intercuts and avoid confusion between the past and the present, and also to convey a sombre tone. One of the most challenging editing process was fading an entire shot from colour to black and white, whilst timing it in conjunction with Harry fading out of shot. This was another time consuming process that eventually succeeded.Lastly, the primary objective when editing was to ensure the shot cuts matched the beat of the soundtrack, otherwise the video would look unprofessional and disjuncted. This, again, was a time consuming process since when adjusting a clip previously edited to synchronise with the beat of the soundtrack, it would desynchronise the clips that followed it.
Software
Finally, we used Photoshop to create our digipak and advert. We gathered a series of images from our shoots in order to edit in Photoshop, one of which was a profile shot of Tom Whitson, who shared certain characteristics with our artist Jack Garratt (mainly the beard and hat). We adjusted the font 'Typographica' so it would share the same style as Jack Garratt's, with the iconic 'A' missing the left slant. The colour scheme of red, green and black was used in order to match the music video. For example, one of the younger actors wears a bright red shirt, and the older actor, George, wears dark clothing, making the video relatable to the digipak. We also altered the entire background, since the image was taken in front of a green screen. However, we simplymade the background blank so we could overlay it with the colour scheme. The back pane of the digipak features a pair of headphones. We used the headphones in order to keep the artist relatable, and remind the audience of that fact he's a recording artist. From there, we used the same colour scheme, and adjusted the saturation in order to increase the vibrancy of the colours. Lastly, we added the 'Island Records' and other various logos to the final image, as well as a barcode for a more realistic and representative look. Our middle panes were constructed with the image taken from our Bedgebury shoot, in which we attained a visually attractive still image of two tree lines. This not only relates the digipak back to the music video, but also looked effective when spread across two panes. 
When creating our advert, we wanted to keep it relative to the music video and the digipak; we accomplished this by using the same colour scheme throughout. In terms of the typography, we used the same 'Typographica' font used in the digpak, however due to the background colours interfering with the colour of the text we originally wanted, we had to colour each word uniquely, as seen here.
The main challenge we faced was deciding upon the narrative resolution. We initially implied the death of the brother by showing George placing the picture of him back on a desk, however we replaced the scene with a graveyard scene in order to confirm the death of the brother.
Research
Print Analysis- Jack Garratt
Camera Techniques Analysis
Technical Analysis
Promotional Campaign Analysis
Moodboard 1
Moodboard 2
Comparison of Two Music Videos
Justin Bieber Analysis
Audience Research 1
Audience Research 2
Planning
Concept Development
Potential Digipak Designs
Filming Schedule
Pitch Progression From AS
Treatment
Logistics
Logistics and Planning
Call Sheet and Risk Assessment 1
Call Sheet and Risk Assessment 2
Call Sheet and Risk Assessment 3
Call Sheet and Risk Assessment 4
Production
Reflection on Shoot 1
Reflection on Shoot 2
Reflection on Shoot 3
Reflection on Shoot 4
Brighton Practice Shoot
Digipak Production Task
Post-Production
Advert Progress 1
Advert Progress 2
Advert Progress 3
In-Class Individual Role
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