.Our trip to Brighton was beneficial to us in a
variety of ways:
- It gave us practice for how to shoot for our actual music video, with practical camera work and a range of different shots as well as giving us ideas for effects we could add into our actual production in a post-modern style, the main example of this is the time lapse as it requires post-production in order for it to be finished.
- It showed us what we are strong at in terms of music video camera work, we mainly thought that the pov shots as well as some of the still shots we took were strong mainly due to the fairly retro locations used which fitted nicely with our track by Mark Ronson.
- This trip also showed us that a significant amount of planning is needed in order to shoot for a music video, as well as a much larger variety of footage compared to our AS course as the cutting rate is generally a lot faster for music videos compared to film openings.
What we took away from the trip
- The first thing we took from this trip is the fact that camera movement is very important in music videos, it fits a track more effectively and keeps the viewer interested in what is going on on screen, therefore making the viewer want to consume the video further and could lead to repeatability (making the viewer want to watch it again)
- We also thought that a strong narrative is important for music videos which our video for this trip did not possess, this gives inspiration to plan a video that will focus much more on narrative rather than a collection of shots that do not generally have a narrative structure, or do not relate to previous shots.
- Finally, we also realised that in order to have an effective music video we will need camera movements to be smooth and well thought out. This is because the speed of the camera movements must match well with the pace of the song in order for it to be effective and understandable.
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